The Codes of Gender
6.520101h 13mmovie
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 boo...
Documentary
Top Cast
Sut Jhally
Himself
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