Behind the Screens, Hollywood Goes Hypercommercial
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-p...
Top Cast
Jeremy Pikser
himself
Mark Crispin Miller
himself
Robert McChesney
himself
Susan J. Douglas
herself
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